Harrah’s Partners With Saints, Pelicans
Harrah’s New Orleans signed a multi-year agreement with the National Football League’s New Orleans Saints and the National Basketball Association’s New Orleans Pelicans to become the teams’ first official casino partner. Harrah’s will offer customized experiences, in-game features and a Saints branded area on property, plus be named an official post-game destination.
Harrah’s New Orleans recently was designated as an Official Casino Partner of the National Football League’s New Orleans Saints and a Proud Casino Partner of the National Basketball Association’s New Orleans Pelicans. The multi-year partnership, starting next year, will allow Harrah’s to develop customized experiences, in-game features and a Saints branded area on property, plus be named an official post-game destination.
Saints and Pelicans President Dennis Lauscha said, “We are proud to align ourselves with a brand such as Harrah’s New Orleans Casino that is an industry leader not only nationally but on a local level as well. Located in the heart of Downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans and we could not be happier about this partnership.”
Harrah’s New Orleans Assistant General Manager Kathryn Jenkins added, “We have been entertaining guests and our community in New Orleans for almost 20 years. With this partnership Harrah’s continues our commitment to our local teams and becomes an essential part of the game day experience. From activations to memorable events, fans of the Black and Gold will be able to call Harrah’s New Orleans their game day headquarters.”
Caesars Entertainment Chief Experience Officer Michael Marino noted, “This announcement, along with our previous announced partnerships with the Las Vegas Raiders, the Baltimore Ravens, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL, demonstrates Caesars’ strong commitment to the professional sports fan experience. New Orleans has a rich heritage in sports, and we are excited to further enhance the game day experience. We look forward to many exciting seasons.”
Both the New Orleans Saints and the New Orleans Pelicans are owned by the late Tom Benson’s wife, Gayle.
Other NFL teams that have advertising deals with casinos include the Cowboys, Ravens, Jets, Seahawks and Lions. The NFL also is said to be seeking an official casino partner, according to Daniel Kaplan of Sports Business Journal.