Italy Dominates Continental iGaming Market
Italy is the largest nation in Europe in terms of its online gaming market. Only the UK has a larger share of the market. France and Spain are third and fourth.
The study was conducted at the Milanese university, which concluded that total online gaming revenue is over €1 billion, a 25 percent increase since 2015.
Typical Italian players have multiple online accounts, and although most such players are men, the share who are women is growing.
Some companies doing poorly in the U.K., such as Ladbrokes Coral, have seen dramatic increases in their online revenue in Italy.