Rush Street Interactive Signs Tribal Deal, Corners Slingo Market in Pennsylvania
Louisiana’s Coushatta Casino Resort has partnered with Rush Street Interactive to launch social gaming. And RSI announced it has extended a deal to license the Slingo Originals portfolio in Pennsylvania.
Rush Street Interactive (RSI) last week announced two significant deals.
RSI, the developer and supplier of a leading social gaming product, Casino4Fun, announced the launch of a social casino and social sportsbook for Coushatta Casino Resort, operator of the largest casino resort in Louisiana. The Coushatta Casino4Fun site is powered by RSI’s proprietary iGaming Platform. The new social site offers gaming enthusiasts a large and growing catalog of over 300 fun and engaging online slots, table games, and live dealer games, as well as the ability to use the platform’s virtual economy to engage with a world-class sportsbook for free, all while offering Coushatta a digital platform for Customer Acquisition & Engagement.
“We are thrilled to offer our guests the popular amenity of online social gaming. We know Casino4Fun will create fun and excitement for our guests once they sign up to play,” stated Scott Sirois, general manager at Coushatta Casino Resort. “Our new website delivers social casino gaming excitement directly to our guests’ fingertips––anytime, anywhere. With hundreds of casino games available on the website, some with the option of interacting with a live dealer, this brings us to a new level of guest service in the gaming industry,” he concluded.
The RSI iGaming Platform powers Casino4Fun, the same technology driving RSI’s real money gaming sites, as well as in its omni-channel retail sportsbooks. The product has been built for the U.S. market from the perspective of a U.S. land-based casino operator.
“As more states move to legalize online casino and sports betting, forward-looking partners such as the Coushatta Tribe of Louisiana are selecting Rush Street Interactive’s Casino4Fun social casino product to position themselves early for success once online gaming is legalized in their state,” said Richard Schwartz, president of Rush Street Interactive. “This partnership will provide them with a powerful marketing tool to increase their current casino customer engagement, reactivate lapsed players, and acquire new customers cost-efficiently.”
RSI is currently live with Casino4Fun sites supplied to Rivers Casinos in New York, Pennsylvania, and Illinois, as well as a lottery focused partner. The success of the social gaming sites in those markets has attracted interest from commercial and tribal casino partners like the Coushatta Tribe that are looking to extend their gaming brands, cultivate & monetize their player databases, and increase return visitation to their properties.
Also last week, RSI extending its existing partnership agreement with Gaming Realms, which currently distributes its full Slingo Originals portfolio in New Jersey through the group’s Remote Game Server (RGS), to incorporate the additional state of RSI’s largest territory, Pennsylvania.
This is Gaming Realms first multi-state agreement with RSI, one of the fastest-growing gaming companies in North America, as the developer and licensor of mobile-focused gaming content continues to focus on increasing its presence in the U.S.
Under the terms of the expanded agreement, Gaming Realms’ Slingo Originals content will now be directly integrated into RSI’s platform, eliminating the need for distribution via a third-party aggregator. This direct integration with RSI for all U.S. markets, including any future markets the parties may decide to enter into together, is set to not only strengthen the relationship between RSI and Gaming Realms, but to offer a stronger user experience that leads to enhanced margins for the group.
Michael Buckley, executive chairman of Gaming Realms, commented: “We are incredibly excited to be expanding our existing licensing agreement with Rush Street Interactive, a major player in the U.S. gaming industry that has recently announced its intention to list on the New York Stock Exchange.
“The agreement underscores the quality and popularity of the group’s Slingo portfolio, and as we increase our foothold in the U.S. market, we are delighted to be able to bring our content to a new audience, starting in the U.S. State of Pennsylvania, where RSI leads in online casino market share.
“We look forward to continuing to work closely and expanding our relationship with such a highly acclaimed U.S. Operator, whilst remaining focused on our shared commitment to create and offer exciting and innovative content for players across all markets.”
Schwartz commented: “We are excited to extend our partnership with Gaming Realms to be the first online operator in Pennsylvania to bring these top quality and well-known casino games to our players.