SG, BetMGM Extend U.S. iGaming Partnership
BetMGM has extended its U.S. iGaming partnership with Scientific Games, which will continue to provide content to BetMGM’s outlets through the SG OpenGaming platform.
Scientific Games Corporation has extended its major partnership with BetMGM and the group’s associated brands in the U.S., under which SG provides content via its OpenGaming platform.
BetMGM is a leading sports betting a gaming joint venture between MGM Resorts International and GVC Holdings.
“Extending our well-established partnership with BetMGM is a sign of our commitment to the U.S. iGaming market and successful collaboration between our companies,” said Dylan Slaney, senior vice president of gaming, digital for Scientific Games. “As part of the deal, we’ll be providing BetMGM with cutting-edge content and better game and player management tools—all to deliver the ultimate online casino experience to their player base. The work our teams have undertaken to establish OpenGaming as the go-to entertainment platform is second to none, and we’re looking forward to working with the BetMGM team as they expand across the U.S.”
As part of the extended partnership, BetMGM will operate the OpenGaming product suite, including the Open Gaming System (OGS), which incorporates market-leading in-house content and third-party games. The operator also will have access to the latest player engagement tools, including Free Spins and innovative jackpot features to drive their iGaming offering.
OpenGaming is now live with BetMGM’s operations in New Jersey, with Scientific Games’ fully scalable product suite paving the way for potential expansion into Pennsylvania and additional states across the U.S. BetMGM also will launch the world’s leading games across New Jersey, and other regulated U.S. states exclusively via the OGS.
Matthew Sunderland, vice president, gaming for BetMGM, said, “Scientific Games have been a first-class iGaming partner to BetMGM, consistently giving our casino management the best tools and games to offer our players. This builds on a well-established partnership, and Scientific Games will continue to be a key iGaming partner for us as we extend our operational reach in the coming years.”